Sherry Reson

Chris Finnie's 12-Point Plan for CDP Party Building

Can we have some discussion of Chris Finnie's 12-Point Plan for CDP Party Building?

Ralph Miller wrote:
Dear Fellow Progressive Activists, It is heartening to see how much goodwill came out of this weekend's work at the CDP Convention in Sacramento. Nearly 2000 active Democrats from around the state descended on the Sacramento Convention Center for spirited debate, advocacy and party building. To me, there were four memorable highpoints:

Hilary Crosby being elected CDP Controller, Karen Weinstein's progressive slate sweeping into the Women's Caucus, Karen Bernal being elected Chair of the Progressive Caucus (of which I was
elected Treasurer), and Chris Finnie's remarkable 24% showing in the CDP Chair race.

In this latter instance, Chris' speech to the assembled convention was spellbinding, it captured everyone's attention with a clear and concise listing of a 12-Point Action Plan that encapsulated her learnings from campaigning around the State. For those of you who did not have a chance to be there, I am copying Chris' action items below. I believe this list merits consideration as a roadmap to some of the actions, challenges and opportunities which lay ahead for us over the next 2-4 years at the CDP.

I suggest we take some time over the next few weeks to defining the most attainable of these goals and to begin to work for their implementation. The time for party-building is now, and with the support of our new Chair, Sen. John Burton, we can make real progress together!

Chris Finnie's 12-Point Plan for CDP Party Building:

1. A new Statewide Strategy Committee would work with the CDP Political Director, the Vice Chairs, representatives from Democratic elected officials, and county central committees to develop a statewide strategic plan to win upcoming races. It would also target swing races based on competitive criteria, including vote history and voter demographics. The Party would perform polling in selected districts to further refine our targets.

2. The Chair and Executive Director develop the coordinated campaign plan in conjunction with Regional Directors and a new Campaign standing committee. This Committee will also work with Regional Directors to develop candidate training programs statewide. Training will include how to develop a campaign plan, a website, and a fundraising plan.

3. The Voter Services Committee will be tasked with developing a tactical voter-registration and volunteer-building plan, based on the strategic plan. The committee will develop specific targets for each region in the state, with particular emphasis on swing areas targeted by the statewide strategic plan. The committee will work with the staff Political Director and the Regional Directors to implement the plan statewide, and will make detailed quarterly reports to the Executive Board.

4. The mission of the Organizational Development Committee to be expanded to include training and support for
chartered organizations so they can more effectively participate in campaigns, with an emphasis on areas targeted by the strategic plan. This training will also be a vehicle to acquaint local organizations with the strategic plan and
state Party resources, and to disseminate best practices throughout the state. Organizational Development will also collect information about resources available and needed by local Party organizations through an annual survey that evaluates existing tools and programs. Chartered organizations and county central committees will complete this survey.

5. A new Fundraising Committee will work with a staff Fundraising Director to develop a fundraising plan, do major donor outreach-and small donor development. The staff Finance Director will work with the committee to implement the plan, with numerical goals for each donor base. The Finance director will hire experienced staff to support development of each category of donor outreach. The committee will make quarterly reports to the Executive Board on fundraising targets and results.

6. Regional Directors will appoint members of state party standing committees for a term of two years. Each region
will be able to appoint one member to each committee. Members will then elect a Chair and two Vice Chairs for each two-year term.

7. To encourage attendance at regional events, statewide party officers such as Vice Chairs, Secretary, and Controller
will be reimbursed for mileage and hotel costs when attending events outside of their own region. Committee Chairs and Vice Chairs may also be reimbursed for attending events in support of one of the tasks assigned to their committee.

8. The California Democratic Party will establish and maintain an accurate database of email addresses for
all delegates, regional directors, and central committee chairs to facilitate two-way communication between them.

9. The Party will establish a password-protected section of the website where it will post training documents, videos, and podcasts. It will also establish a section to enable various Democratic organizations and counties to share best
practices. Strategic plans, coordinated campaign plans, financial reports, and other documents that facilitate statewide coordination will be posted online in this password-protected section of the Party website for easy
dissemination to relevant organizations and officers.

10. The California Democratic Party will institute a new standing committee, called the Special Technology and Campaign Infrastructure Committee. With members from the Computer and Internet Caucus, Executive Board members, the Campaign Committee, and members of the community with expertise in evaluating campaign technology-

this committee will recommend effective technology tools and report these to the Vice Chairs and the Regional Directors for review and approval. The committee will also take into account feedback from the annual Organizational Development assessment results. Volunteers from the Disability Caucus will evaluate any
tools and technologies for accessibility. The Political Director of the party will be responsible for working with the Technology Committee to oversee implementation of the plan, with competitive bids from contractors.

The CDP will not award any contract without a competitive bid process, and approval by the committee. Nor will any funds be disbursed until tools are deemed accessible.

The Party will implement a "search" function on the CDP website to facilitate easy access to information and tools online.

11. The party will initiate a survey of skills and experience and establish a database of volunteers who are willing to
use these in the service of candidates and issues campaigns. Volunteers will specify how many hours they are available, geographic or other limitations, and what types of activities they are willing to work on. This database will be maintained by CDP staff and available to campaigns and organizations that have been chartered or endorsed by the CDP.

12. An addition to Section 4 of the existing bylaws, AGENDA: 
c.

A detailed agenda shall be available to members of the state Party in a password-protected section of the Party website at least sixty (60) days before a statewide convention or Executive Board meeting and will include agenda for caucuses and committees. Members may request additions or changes to the agenda in writing until thirty (30) days before the scheduled meeting. Changes will be submitted to the Executive Director either
by mail, or by email.

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